Each square was three meters by three meters, and we labeled every one with three words from the dictionary.

McKinsey: For those less familiar with what3words, can you explain exactly what your company does?Ĭlare Jones: We took the entire world and divided it into a grid of 57 trillion squares. An edited transcript of their conversation follows. Russell Hensley, a partner and coleader at the McKinsey Center for Future Mobility, sat down with her at the M30 Mobility Summit to discuss how what3words is helping shape the future of mobility. The solution was what3words, an app that divides the world into small squares and assigns each square a unique combination of three words-an easy way to find and share an exact location.Īs chief commercial officer at the company, Jones has seen the concept grow over time. I find it strange that we are using the same address system that was designed 300 years ago to deliver mail on horseback,” she says. “We live in a digital world, with technology accessible everywhere-on our wrists, phones, in our pockets, and in our cars. Clare Jones firmly believes that getting lost should be a thing of the past.

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